Marketing 101: Increasing Awareness and Understanding About Business Marketing
Marketing is considered the heart of every business, because a good marketing strategy increase your prospective buyers’ interest and attention, thus increasing your sales and revenue. Marketing is generally the umbrella of advertising, promotions, sales and public relations. As an analogy, try to imagine yourself as a painter, with great and magnificent artworks, but everything is stocked in a closed room where nobody can access or see it. Yes, everything will be wasted, your time, effort and your money for investing in quality painting materials. Same is true with any business venture, your efforts should not stop creating or manufacturing your best products and services, you need to spice up your journey to success by having a solid marketing strategy for people to know, understand and purchase your goods.
There are some points you need to consider in marketing such as defining your target population, testing your audience, considering marketing strategies and evaluating those strategies. It is important to define the target audience in any business, because this is the foundation of appropriate marketing plan for a successful business. Creating a hypothetical process of purchasing to test your audience is essential, because it is a way to know their buying behaviors and its patterns so you can choose the best and appropriate marketing strategies needed to promote your business. Once you have set and implemented your marketing strategies, it is important to make a thorough evaluation, so you can shift or make changes as needed.
Some of the marketing strategies you can use are paid advertising, cause marketing, relationship marketing, undercover marketing, word of mouth, internet marketing and transactional marketing. Traditional methods of advertising such as television, radio and print media advertising are called paid advertising. For the essence of social cause, some companies use cause marketing for promoting various products and services. Relationship marketing is creating customer connection, improving customer experience, and gaining customer trust and loyalty. In undercover marketing., customers are not aware that a marketing strategy is implemented, thus it is also known as stealth marketing. Word of mouth involves customer referrals from your actual customers. Almost all major businesses utilize internet marketing, also known as cloud marketing, that use various internet platforms in the promotions of products and services. Transactional marketing enhances chances of successful sales through the use of voucher coupons, discount cards and huge events. Diversity marketing uses customized marketing strategies basing on specific aspects such as beliefs, culture, attitudes, views and gender preference. Marketing is allowing people to become aware of your products and services, create specific needs and be able to address those needs.
Attributed by: read